Young man sitting on a chair, wearing a black T-shirt and black jeans, with a clothing rack of black and gray T-shirts behind him.

STREETWEAR WITH PURPOSE

Black T-shirt with a green cupid holding a bow and arrow, two tote bags with the message 'CHOSEN not LUCKY' and two colorful caps saying 'CHOSEN not LUCKY' on a gray background.

Featured Products

Featured Products

“Chosen Not Lucky”

At ASM, we don’t believe in luck. We believe in purpose, preparation and accountability. Failing is a part of life but it’s the recovery that creates character. Through every trial and tribulation always remember, you are CHOSEN not lucky. Wear your story with ASM’s first ever collection.

ABOUT THE BRAND

Airborne Sole Mafia isn’t just streetwear; it’s a battle cry. Born from the struggles, scars, and battles fought, this brand represents the grind, the faith and the rise after every fall. ASM takes pain and turns it into purpose, using clothes as a weapon of self-expression. This is for those who have been through the fire and still stand strong—wear your story, wear your truth, and let the world see your fight.

ASM uses a play on words: “Mafia” represents the bond of family and loyalty we share. “Sole” ties into my love for sneakers but it’s deeper than that. It’s a reminder to stay grounded and true to yourself and to never lose your sole (soul). Together, we’re a family that walks with purpose, in faith, and in style.

Welcome to the mafia.